Overview

The FMCG world – whether of Multinationals or of start-ups and small businesses – can seem hostile as markets, business drivers and technologies evolve ever-so rapidly. To navigate that, a robust business strategy needs to be planned and executed to perfection, wherever you are in your business cycle. From creating the foundation of a solid platform to launch with, building to scale, or moving into new markets and territories, Zeder Consult® is the proven partner to guarantee growth, success, and sustainability.

Solution

Zeder Consult®  is your partner throughout your business journey. Our extensive industry experience has allowed us to build and grow businesses ranging from start-ups to established blue chip companies looking to expand into new territories. No matter the nature or size of the business, a robust business strategy along with a practical execution are the key to success.

During the business cycle, many steps should be implemented to define and achieve your goals. Zeder Consult®  will establish these processes and support you through every step of way. These include but are not limited to:

Building a Foundation: Establishing core principles and fundamentals of a business model to guarantee and sustain success.

Strategy Creation, Review and Adoption: A procedural roadmap that leverages on low hanging fruits while retaining a long-term vision is required to guarantee proper operation.

Defining a Market: Understanding your persona demographic, operating market and direct competitors is the key to product and value alignment.

Recruiting and Onboarding: One of the most problematic areas in any business: understanding cultural and ability fit, on-boarding to success, and in intervals, coaching to allow growth towards business needs.

Assessing Internal Capabilities: Building a culture-defined business, communicating expectations of the team roles, and aligning personnel-based business requirements.

Creating a Unique Brand: Establishing the unique value-based vision of the company to stay ahead of the industry curve while maintaining its deep-rooted core values.

Marketing and Brand Building: Establishing and delivering world-class marketing practices that promote customer sales and build loyal customer base.

Customer Experience: Attracting the right audiences by building the proper customer journeys based on persona demographics and industry trends to keep them engaged and loyal.

Implementation of Tools: Evaluation and delivery of systems, processes and tools that achieve maximum business efficiency.

Growth: Building a brand that can grow with its customers, by creating the processes and procedures to allow for external funding and scaling at large.

Zeder Consult®  exclusively tailors its FMCG management program to help businesses whether they’re facing a few problem areas or even require the management of the entire suite. We devise proven strategies according to your needs to facilitate and guarantee your success through accountability, guidance, and execution.

Who is it for

Our FMCG management program is scientifically tailored and customized to suit the requirements and nature of your business complementing your operating cycle - from conception to completion. We have successfully shaped brands that had been in dire trouble right through to businesses that needed to adopt or optimize processes to give them an edge on their competition and gain lead on the market.

Why Does it Work

Zeder Consult®  has worked with the length and breadth of business types and sizes throughout its extensive experience. We understand the nuances of business at any stage of the business cycle. Zeder Consult® consultative approach allows it to evaluate your business, build on current strengths, work on the areas that need improvement, and lead your team towards the ultimate goal.